This course focuses upon developing understanding of how social theory has contributed to understanding entrepreneurship. Entrepreneurship is analysed from multiple disciplines (for example, psychology, sociology, and economics) to help you establish the connections between individual and group creativity, organisational emergence and institutional conditions that support entrepreneurial value creation.
The course culminates in a process when you identify, evaluate and pitch a novel entrepreneurial opportunity. Through case studies, prototyping exercises, directed reading and discussions, the module will enable you to develop your creative problem solving abilities. These are vital for the development, evaluation and application of ideas and concepts with commercial potential.
By end the end of this course participants should be able to:
AgriFood Training Partnership
The University of Reading
PO Box 226, Whiteknights
Reading RG6 6AP