This course is designed for managers to understand the factors that constrain innovative performance within organisations and shows them how to develop new practices to encourage innovation.
To aid this understanding a number of perspectives are necessary. First we look at innovation from an industrial perspective, showing how innovations of product, process and organisational form can create and destroy markets. Then we consider innovation within an organisation, showing how innovation can be used to create and sustain a powerful competitive advantage or to revitalize a stagnating organisation. Finally, we look at innovation from a managerial perspective, highlighting the entrepreneurial practices required to stimulate and maintain innovation within the delegates own organisations.
Nottingham University Business School is an international leader in finance and management education and apioneer in entrepreneurship, innovation and sustainability. We are ranked sixth out of 101 UK business and management institutions for the quality and volume of our research.
On completion of the course, participants should be able to:
AgriFood Training Partnership
The University of Reading
PO Box 226, Whiteknights
Reading RG6 6AP