Course overview

This course focuses on managing the food product development process. The concept of food product development is recognised as being vital to the economic success of food industry companies and is reflected in the constantly changing product offerings of food retailers and food services.

Food product development is a strategic activity by which food industry companies survive in the long term, as they strive to constantly identify innovations to meet current and future demands of consumers. This may refer to successful development of new food products, to the process of manufacturing or packaging design, to delivery innovation.

Food product development has become the key strategic focus for successful food industry companies and this course examines the principles and practices of managing the process of food product development, introducing the stages involved from design to factory scale up and product launch.

For further information or if you would like to apply for this course please register your interest and a representative from Harper Adams University will be in touch.

Learning outcomes

By the end of this course participants will be able to:

  • Critically analyse the role of food product development in food industry management and identify the reasons for its success or failure.
  • Understand and critically analyse methods of organising for food product development, including the relationship between different industry specialisms (specifically NPD technologists, marketing and production) and how to manage them.
  • Evaluate the usefulness of new product development models for the food industry and understand the role of accurate product costing.
  • Review the process of food product development for both retail and food service food products.
Additional Course Information

Areas covered on this course will include:

  • NPD stimulus and rationale
  • Success and failure of New Product Development
  • Organisational issues
  • Models
  • New Product Development process
  • NPD interfaces and NPD management
  • Product considerations
  • Packaging

Key facts

Course Dates
01-05/02/2021
Type/Duration
Course - 5 days - The course can be taken as a stand alone training course.
Entry Requirements
Graduate level or experienced within the food industry.
Credits
15
Cost
£1200.00
Course Provider
Harper Adams University
Course Arrangements
Full joining instructions will be confirmed by the course provider.
Course Location
Harper Adams University
Cohort
Mixed Cohort
Tutors

Rachel Hilton

My AFTP training course has given me greater confidence day-to-day and more insight into the impact of new techniques and technologies.
Andy Russell - Fresh Produce Technologist, Bakkavor

Our partners