The AFTP was awarded Silver in the 'Best Visual Identity from Farming and Agriculture' category at the tenth annual Transform Awards Europe event, which took place in London last week.
Established in 2009, the Transform Awards has evolved into a celebration of the indispensable talent that exists within the branding sphere. Covering Asia-Pacific, the Middle East, North America and Europe, Transform reflects the exemplary work in brand development globally.
IE, a well-established brand and digital agency based in the Jewellery Quarter, Birmingham, were the company responsible for delivering the AFTP's new visual identity and branding guidelines last year and various representatives from the agency, including Denise Atkins, Head of Marketing, were joined by Deborah Kendale, the AFTP's Business Development and Marketing Manager, at the prestigious event in The Brewery, London.
The judges were clearly impressed with the brand, which brings together agrifood training courses across six partner universities. In particular, the judges lauded the AFTP icon and its “ability to instantly create a memorable brand for the Partnership.”
The Transform Awards judges follow a standardised scoring system across all categories to ensure parity across the different awards. That means that a Transform Award is a real mark of quality for every shortlisted entry, and especially those that win the top prizes.
Ollie Leggett, IE’s Managing Director and Brand Consultant commented, “Our clients love awards. It's one of the few ways that they can independently, objectively, measure the quality of our work relative to the thousands of other agencies across the UK.
Transform magazine was launched in April 2014 as a companion to the Transform awards program. The publication, which enjoys a global reach, is at the forefront of reporting on national and international agencies, companies and initiatives involved with both creative and strategic branding.
Brittany Golob, publishing editor at Transform magazine, said, “Recognising 10 years of excellence in rebranding and brand development has been an absolute pleasure for us at Transform magazine. It has also been a joy to observe the development and maturity of the brand industry across Europe and to see business leaders recognise the power of brand.”
Follow #TransformEuro to hear more from the Transform winners.
AgriFood Training Partnership
The University of Reading
PO Box 226, Whiteknights
Reading RG6 6AP